5 Key Principles of B2B Social Media Marketing
As a B2B marketer, you know B2B industry itself has some differences in number of customers, decision-making process, purchase volume/frequency, customer service, etc, when compared with B2C. This...
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Why Organizational Structure Matters In the Social Media Era
Organizational structure has a close relationship with an organization’s development and success. Briefly speaking, organizational structure refers to the way that an organization arranges staff, jobs...
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Why WeChat Can Help Promote Social Business
WeChat is a mobile text and voice messaging communication service like WhatsApp, LINE, KakaoTalk and TalkBox. It’s developed by Tencent in China and provides multimedia communication with text...
View ArticlePrint Media Will NOT Die Because of their Special Reading Experience
Do you know what print media’s special reading experience is? Do you love the weight, sound, tactility, smell or enjoyment of print media? And do you know they have a close relation to print media’s...
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5 Things Can Help the Development of Print Media
In my last article I said print media will not die, because print media’s “weight”, “sound”, “tactility”, “smell”, “enjoyment” and other benefits are still preferred by quantities of people within a...
View ArticleWho Should We Engage With In Social Media Marketing?
I believe many readers would wonder: “Shouldn’t we engage with all of our followers or fans?!” There is no doubt that our followers or fans will be very happy if we can really do this. BUT we should be...
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